Jewish Agency ad camapign gets MASA-smutty http://blogs.jta.org/ENTRY_PERMALINK_HERE/jewish-agency-ad-camapign-gets-masa-smutty/ The Jewish Agency for Israel seems to have finally picked up on what Israel’s tourism ministry discovered a few years back—sex sells. en-us jberkman@jta.org Copyright 2009 2009-06-05T;21:15:00-05:00 Comment by Jewlicious jewlicious@gmail.com Aw sorry Jacob. I didn’t mean to be all pissy. Just trying to promote conversation as well. And, lo and behold - Mission Accomplished! Thanks to your comment I now know more than I did before. Thanks for enlightening me and I am glad and relieved that there exist some metrics that demonstrate that the campaign was in fact quite successful. Aw sorry Jacob. I didn’t mean to be all pissy. Just trying to promote conversation as well. And, lo and behold - Mission Accomplished! Thanks to your comment I now know more than I did before. Thanks for enlightening me and I am glad and relieved that there exist some metrics that demonstrate that the campaign was in fact quite successful.

]]> 2011-02-25T;01:28:00-05:00 Comment by eli mandel eymandel@gmail.com The other group of people that isn’t mentioned in the article is the Masa Partners. I work in a large high school and have been an active supporter of MASA since its conception. These ads are completely inappropriate for my school and puts me in a very difficult position. If this is the reason for going to Israel, for MASA, for connecting with Israel… then we are all in big trouble. When I complained, the only answer I got was “oops you got that e-mail by mistake.”. The Jewish Agency would not have any access or success without the local partners. They should pay more attention to individual sensativities. The other group of people that isn’t mentioned in the article is the Masa Partners. I work in a large high school and have been an active supporter of MASA since its conception. These ads are completely inappropriate for my school and puts me in a very difficult position. If this is the reason for going to Israel, for MASA, for connecting with Israel… then we are all in big trouble. When I complained, the only answer I got was “oops you got that e-mail by mistake.”. The Jewish Agency would not have any access or success without the local partners. They should pay more attention to individual sensativities.

]]> 2011-02-25T;01:28:00-05:00 Comment by Daniel Burstyn danielbu@gmail.com Those numbers are more likely a reflection of the applicants’ other options than of the draw of these ads. Witty? Maybe. Misogynist? All three. Offensive to religious mores? Certainly the first one. Unfortunately, the brains behind the ads seem to be more interested in their own wittiness than in their target audience or their product. Just another piece of evidence that the biggest problem is the loss of moral compass in the Zionist movement. Those numbers are more likely a reflection of the applicants’ other options than of the draw of these ads. Witty? Maybe. Misogynist? All three. Offensive to religious mores? Certainly the first one. Unfortunately, the brains behind the ads seem to be more interested in their own wittiness than in their target audience or their product. Just another piece of evidence that the biggest problem is the loss of moral compass in the Zionist movement.

]]> 2011-02-25T;01:28:00-05:00 Comment by Jacob Berkman jberkman@jta.org Thanks Dave—no one is pissing on the ads. Just pointing them out in an attempt to spur a discussion with a readership that may in some corners overlap with Jewlicious readers, but in many cases is very different. In the office here we all thought they were quite well done and clever. And according to the Jewish Agency they have been quite successful. Despite only 8,000 views Agency officials say that some 3,000 people have filled out the application form for MASA that accompanies the video—more than 10 times the number who signed up for MASA from the same demographic at this time last year. We’re checking that out now and will have more soon. Thanks for pissing on this post, though. Thanks Dave—no one is pissing on the ads. Just pointing them out in an attempt to spur a discussion with a readership that may in some corners overlap with Jewlicious readers, but in many cases is very different.

In the office here we all thought they were quite well done and clever. And according to the Jewish Agency they have been quite successful. Despite only 8,000 views Agency officials say that some 3,000 people have filled out the application form for MASA that accompanies the video—more than 10 times the number who signed up for MASA from the same demographic at this time last year.

We’re checking that out now and will have more soon.

Thanks for pissing on this post, though.

]]> 2011-02-25T;01:28:00-05:00 Comment by ASC asc@njjewishnews.com I can’t get them to play, either here or on the MASA site. Any chance they were taken down? I can’t get them to play, either here or on the MASA site. Any chance they were taken down?

]]> 2011-02-25T;01:28:00-05:00 Comment by Jewlicious jewlicious@gmail.com Wow. That was sooo steamy! I am verily throbbing here. What a timely post too. Those videos were only uploaded to YouTube what, 3 months ago? The real story, and one that would have benefited your readership, is why these otherwise clever, professionally executed videos only garnered less than 8000 views on YouTube. Those numbers are rather low. That would have been an interesting and productive discussion. Pissing on this campaign because it’s “racy” is rather weak. And before anyone jumps down my throat, we helped promote the video series with a post and a banner ad on Jewlicious. The banners appeared on several other sites and that was the extent of our involvement. MASA did this one by the book apparently and still the results were disappointing. Why? That’s the relevant question and not the moral, puritan, holier than thou non-issues you brought up. Wow. That was sooo steamy! I am verily throbbing here. What a timely post too. Those videos were only uploaded to YouTube what, 3 months ago? The real story, and one that would have benefited your readership, is why these otherwise clever, professionally executed videos only garnered less than 8000 views on YouTube. Those numbers are rather low. That would have been an interesting and productive discussion. Pissing on this campaign because it’s “racy” is rather weak. And before anyone jumps down my throat, we helped promote the video series with a post and a banner ad on Jewlicious. The banners appeared on several other sites and that was the extent of our involvement. MASA did this one by the book apparently and still the results were disappointing. Why? That’s the relevant question and not the moral, puritan, holier than thou non-issues you brought up.

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