JTA: The Global News Service of the Jewish People

JDub and Nextbook to partner

By Jacob Berkman · December 15, 2009

From Tablet Mag:

Nextbook Inc., the non-profit umbrella organization responsible for Tablet Magazine and Nextbook Press, today announced a strategic partnership with Jdub. JDub will create and manage marketing and communication strategies and public programs to expand the impact of Tablet Magazine and the offerings from Nextbook Press.

“JDub knows the audience for creative Jewish products and how to deliver to them,” says Alana Newhouse, the creative director of Nextbook and editor-in-chief of Tablet. “In the past year we co-presented a handful of events together that attracted a truly vibrant, new audience. Their track record speaks for itself.”

“We are constantly seeking partnership and collaboration with like-minded organizations,” adds Aaron Bisman, JDub’s chief executive officer. “Like JDub’s music and events, Nextbook Inc. creates content and experiences without barriers to entry where people can find their community and interact with it on their own terms. We are very excited to work with these great and growing Jewish brands.”